Generations Gold


Your Ledyard relationship just got a lot more valuable

Introducing GenGold®, Ledyard’s rewards program that reinforces our commitment to building lasting, valuable relationships with our clients, local businesses and the community. The GenGold® rewards program offers discounts and rebates on products and services you and your family use every day – from dining and entertainment, to retail, travel, identity theft protection and more. You can even receive cash back rewards of up to 33% at many national online retailers. These ongoing savings can add up to hundreds of dollars or more per year. In addition to nationally recognized retailers, many of your favorite local merchants and businesses also participate in GenGold®

For a list of participating local business partners, click here.

There are several ways that you can experience the benefits of our GenGold® Rewards Program. 

  • FREE with your Ledyard Plan relationship,* or

  • A 90-day free trial. After which, it’s just $2.00 a month to continue receiving your GenGold® benefits. 

Note: Program registration is required.  Please visit any of our banking offices or call us at 603-643-2244 to register.

Ledyard’s GenGold® rewards program is one more way Ledyard helps you plan well so that you can live well. Here are a few examples of how much you can save:

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Savings based on local merchant offers. Subject to change.

GenGold® member benefits

As a GenGold® member, you are entitled to an exclusive program that allows you and your family to take advantage of a variety of benefits.

Identity Theft Protection & Security Center**

  • Set fraud alerts

  • Reduce junk mail

  • Order free credit reports

  • Organize personal information

  • Activate identity theft restoration service

Travel Discounts, Rebates & Services***

  • Domestic & international airline tickets
  • Hotel and car rentals
  • Cruises
  • Theme park admissions
  • 24-hour emergency roadside assistance

Home, Shopping & Entertainment

  • Discounts at local & national restaurants and retailers
  • Savings at major retailers such as Gap®, Old Navy ®, Macy’s® and more
  • Up to $1,000 savings with the Internet grocery coupon club
  • Movie ticket and Fandango.com discounts
  • Pet health insurance
  • Health Services
  • Prescription discounts
  • Vision care/product discounts
  • Hearing care/product discounts

Cash Back Rewards

  • Earn up to 33% Cash Back at national online retailers

  • Cash Back awards accumulate in an online reward account

  • It’s simple and automatic every time you use your registered Debit Card at participating online retailers

  • Registering your Debit or Credit Card is easy and free.  Click here to register.


Please visit Generations Gold for more details. Click here.


* To qualify for the Ledyard Plan, just maintain balances in related personal household accounts (including CDs and IRAs) of at least $7,500, have a funded account with Ledyard Financial Advisors, or maintain a $50,000 outstanding balance on a home equity loan or line of credit.
** You must activate the Identity Theft Restoration Coverage to be covered.
*** Certain restrictions may apply on specific travel services. Subject to availability. Please be advised: Our professional agents are skilled in finding you the lowest guaranteed rates and can make suggestions that can result in tremendous savings. We cannot guarantee the lowest rates until you speak with a Service Ambassador at 1.800.428.6686. See our Good as Gold Double the Difference Low Price Guarantee for details.
  Please be advised that when using a debit card for travel purchases, additional funds beyond that of the amount of purchase may be held against your account for authorization purposes. Certain restrictions and additional fees may apply to drivers under the age of 25. Optional insurance and additional driver fees not included in rates shown.

Additional Disclaimers: Your financial institution has selected Generations Gold, Inc. a fully independent third party service provider, to provide travel and other discount services on an exclusive basis directly to GenGold® members. Your financial institution assumes no liability for any of the providers in fulfilling their services. All liabilities, claims, damages, and demands are the direct responsibility of Generations Gold Inc., the benefits provider. Discounts received through GenGold® may not be used in conjunction with any other discounts. Not all services available in all areas. Benefits and services are subject to change without notice. Please visit www.gengold.com for complete program details. Certain benefits may require additional fee to participate. This plan is not insurance. GenGold® does not provide insurance or medical services or items to individuals. All rights reserved. ©2010 Generations Gold, Inc.