Ledyard Bank is thrilled to announce a significant evolution at the bank, marked by the unveiling of a refreshed brand identity. The bank’s new logo, a symbolic bridge to the future, and the empowering tagline, "Think forward," underscore its core belief in proactive planning and a forward-thinking approach to help clients achieve their aspirations. This updated branding highlights Ledyard’s commitment to delivering an exceptional banking experience that seamlessly blends its rich heritage with the demands of today's modern world.
Further enhancing this new chapter, Ledyard launched a fully redesigned website on June 9th. With a clean, modern aesthetic, streamlined design, and intuitive navigation, the site offers fresh content and a more accessible user experience. A cornerstone of this digital transformation is "Onward," Ledyard's innovative, all-in-one digital banking hub. It consolidates essential client tools—from bill pay and credit score tracking to budgeting and more—into one powerful and seamless experience.
As Josephine Moran, Ledyard's President & CEO, noted, “As Ledyard reflects on its growth and commitment to the future, we are incredibly proud to unveil our refreshed brand identity and enhanced digital banking experience. This is a big step forward as we continue to embrace our vision of superior banking—meeting clients where they are and how they want to bank with us.”
Ledyard accomplished these milestones in partnership with its agency, Stackpole - PPG.
“This was more than a rebrand—it was a complete transformation across brand, digital, and experience,” said Pete Stackpole, President of Stackpole – PPG. “From defining Ledyard’s 'Think forward' messaging and launching the Onward digital brand to reimagining the website, we’re proud to have supported Ledyard’s strategic evolution. Stackpole added, “Special thanks to our website development partners at Shields SGF, whose collaboration helped us deliver a site experience as modern and intuitive as the brand itself.”
ONWARD